Discount Prescription Drug Card Program Targets City and County Governments as Partners

Co-pay cost reduction and drug discounts to 70% for the uninsured are features of unique program designed to save millions for City and County residents while helping fund important local projects

 

Sarasota, FL January 26, 2010 -- As many as two thirds of all Americans may be able to reduce their prescription drug costs through a free drug discount card program rolled out by Genuity Group. The BetterRxCard, initially announced last year, has added a new program, focused on city and county governments, that provides royalties back to the partner municipality which may be used to fund indigent health care, Haiti relief funds, or other important initiatives.

BetterRxCard is an important, new advancement in free drug discount cards because, unlike other such programs, it provides a way to address high co-pay costs as well as providing discounts for uninsured and underinsured people. The average user recently enjoyed annual savings of $893. The patent-pending service researches drug and pricing databases to find multiple lower-cost options for the user across numerous drug classes.

Nearly 3.5 times more residents may be assisted by the BetterRxCard program with its free co-pay assistance feature than may be helped with a traditional discount card program.

The city and county turn-key program makes it easy for a municipality to offer its citizens access to these services. “This is a complete program providing everything a local government would need to ensure the program is a success while not burdening local resources,” said David Smith, product marketing director for Genuity Group.

The complete program includes implementing the BetterRxCard with a free co-pay assistance tool, royalties, all permanent card printing and local distribution, press release support, a custom web page optimized for search to support additional promotion, and much more.

Large cities and all US counties that are interested in learning more may visit a customized web page created for the local municipally by entering the city or county and state in the following format into a browser:

city.st.BetterRxCard.com (example: hartford.ct.BetterRxCard.com)

county.st.BetterRxCard.com (example: hillsborough.fl.BetterRxCard.com)

This informational site, which lists approximately 3,000 US counties and 250 of the largest cities, analyzes the populations and graphically depicts how many additional residents may be helped with BetterRxCard versus a traditional Rx discount card program. The site offers addition details for each city and county including a breakdown of the number and location of local participating pharmacies.

According to Kaiser Family Foundation, nearly 156 million non-elderly Americans have prescription drug coverage through employer sponsored health plans, while another 45.7 million non-elderly Americans were uninsured. For the first time, both of these groups may be helped by local governments using the BetterRxCard.

For more information on BetterRxCard contact Genuity Group at 866.977.3637 or visit our web site: www.BetterRxCard.com.

About Genuity Group: Headquartered in Sarasota, FL, Genuity Group is a business management consulting and technology company specializing in the healthcare, banking and government service industries. Genuity clients include leading banks, nationally recognized health care organizations, government entities and expanding enterprises. Through management consulting and innovative technology services, Genuity helps organizations align the right technology, processes, and people to improve performance, and achieve meaningful goals.

 

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