by BetterRxCard
2. March 2010 21:09
Yesterday, we announced the start of an initiative to reach out and help our friends and neighbors here in our hometown area, Bradenton and Manatee County, FL.
Our hope is to use print advertising and direct mail, among other things, to help people in Manatee County right now. Unemployment is around 13% and the uninsured rate is over 25% here. People are hurting and this is one way to assist.
We’re paying for the mailing and advertising on our dime so the cards will remain free for all those that use them. Furthermore, those that hear about this program and who live or visit Manatee County can contact us through our web site or call 941.955.1800 to get their card.
I think one of the items that may have been lost in yesterday’s announcement is that we are preparing to launch a Spanish language version of our web site this month. We’re pretty excited about that because, sadly, Hispanic Americans, while accounting for around 25% of the population, account for 42% of those that are uninsured in America. We hope this will help get the word out in this important community as well.
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